It is no doubt that of the many social media platforms available, Facebook is the most popular. At the end of 2016, it has close to two billion active users. With this much competition, using attention-grabbing profile pictures and amazing Facebook covers is a must.
You need to know that humans are visual creatures with short attention spans. It is estimated that 81% of internet users scan online content. Often, most people are distracted after somewhere between 2.8 and 8 seconds. This shows that you are significantly limited to the amount of time that you have to present your message.
Many profile creators devote time completing their contact information, creating ideal business descriptions and gathering customer reviews. While all these things are important, you must note that if the readers don’t stay on your page long enough then all your efforts are a total waste. Amazing Facebook covers capture the reader’s attention and present the perfect amount of information in a way that is easy to absorb.
Tips for Designing Amazing Facebook Covers
Design Custom Photos
Most of the bets Facebook covers utilize creative photo effects. You must try customizing your photos using Photoshop templates. You can also include custom details using design sites like Canva or Snappa.
Keep Things Fresh
With an effective profile, users will be visiting regularly. You need to change your profile every once in a while to keep things fresh and avoid boredom.
Outsource Professional Help
Often, the majority of business owners don’t have the time or knowledge required to create amazing Facebook Covers. Outsourcing the design to a digital marketing company like DBL07 gives you excellent results without stress.
Promote Your Products
If you have a fabulous product that you know people are going to want to buy, use your cover photo to show it off. Photos that are sharp and brightly colored serve this purpose better. Add some text with details about the product, and you essentially will have created an online billboard.
Promote Special Offers
You can use the covers space to advertise any upcoming events or promote special offers. This is even more ideal if the offer is exclusively for Facebook users. This will help drive traffic to your site as well as give the fans a reason to keep checking back on your page fpor more information.
Lure Them with Video Covers
It is now possible to upload a video on Facebook over the static cover photo. This allows room for those business owners who wish to share their story engagingly. The videos should be 820 by 312 pixels and can run for around 20-90 seconds. Take advantage of the video covers and be ahead of your competitors.