Making profits is the ultimate end goal of all business that are in operation. The level of profits generated is greatly dependent on the amount of sales that the business is able to make, a component that has to do with the customer base that the company has. A business is able to reach prospective customers and convince them to actually make a profit by making use of online marketing. Since most people now have an online presence, they can be reached by means of digital marketing.
In the past, companies would send many emails to all existing email addresses and most of the would end up in the spam folder as the recipients considered them as unnecessary. The method had very little success rate as it disrupted the potential customer’s current activities and they did not have the time to check out what there advertisement contained. Making calls to potential customers was also another method of outbound marketing. The major problem with this approaches is that they pushed the products to the customer, whose development led to development of inbound marketing.
This of marketing uses the approach where the companies put information of their services or product strategically allowing the customers to come across in the course of doing other things and if interest reach out to the company to make a purchase. The business need to work on the means by which the prospective customer learns about their products. Having appropriate content and optimizing the use of search engines are among the strategies used to achieve this pull effect. The principle behind optimization sis that websites with these key words appear among the first searches which is what the customers look through, which mean that the companies need to choose the words which get searched the most and which have a correlation to their products. This is because people tend to check the results which come up first and in the process makes these customer land right into the company’s website where they learn about different products thus achieving the company’s objective.
Social media can also open up a channel of people to do inbound marketing. This is possible if business has a variety of active accounts from the numerous social media platforms available. They achieve the objective of letting these prospective customers aware of their products by posting about their products and then engaging the interested customers in meaningful interaction which are likely to end up in sales. Email marketing is the sending of emails with information about the products, although the recipients have given their consent to receiving this emails. Email marketing enables those customers interested in this type of products to gather more information regarding theses product, which is necessary as they make purchase decisions.